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Head of Marketing (m/f/d)

KEWAZO is a high-tech startup from Munich and a pioneer in construction robotics. We automate construction via robotics and data analytics. We are one of the most advanced teams in the field worldwide. Take your chance to become one of the first 40 people at KEWAZO, and help us to revolutionize construction!

 

As soon as possible we are looking for an

 

Head of Marketing (m/f/d)

 

Permanent position · Full-time (40h/week) · Garching b. München

 

We are seeking a highly motivated and experienced Head of Marketing who will be responsible for developing and executing our brand strategy, building up our marketing department, and driving performance marketing initiatives. Together with the company's management, we all follow the same goal of driving awareness of our brand and products.

 

Why choose KEWAZO:

 

  • Be ahead of the curve: help us to redefine the $11 trillion construction industry by bringing automation of material handling on site

  • Become a key player in a fast-growing startup

  • See the impact of your work every day

  • Gain international experience in European, UK, and US markets

  • Be part of a very international and diverse team. English is the primary office language

  • Enjoy flat hierarchies and a strong team spirit rooted in daily collaboration

 

Your Role:

 

  • Brand Strategy: Develop and execute a comprehensive marketing strategy to build brand awareness and drive sales growth. There are almost no limits to creativity both online and offline - if it's stupid but it works, it's no longer stupid. In the beginning, you will spend up to 70% of your time shaping and reshaping our brand.

  • Performance Marketing: Once the brand strategy is taking shape, as a next step you will develop and manage content marketing initiatives to engage our target audience. For this, you will manage social media accounts and drive engagement. You will use the collected feedback to fine-tune the strategy on a constant basis.

  • Marketing Budget and building up the department: Develop and manage the marketing budget in all respects.

  • Product marketing: For future products, you will work closely with the product team to ensure product positioning and messaging are aligned with brand strategy.

  • Department management: As we constantly grow, at a later stage you will be in charge of building and leading the marketing team and be responsible for hiring new team members. In the beginning, this will include most probably freelancers and working students and gradually shifting to FTEs.

 

Your Profile:

 

  • Strong track record of developing and executing successful marketing strategies

  • Minimum 3 years of experience as Head of Marketing

  • Working experience in a startup is a MUST

  • Bachelor and/or Master's degree in a related field or MBA

  • Motivation to build a Marketing Department almost from scratch

  • Proficiency in Google Ads and Facebook Business Manager

  • A network of freelancers for both, graphics and text is a plus

  • Experience in a high-tech hardware/robotics company is a strong plus

  • Experience in energy and/or construction sectors is a strong plus

  • Willing to relocate to Munich

  • Willing to travel up to 20% of the time

  • Very good knowledge of English

  • Good knowledge of German is a plus

Contact us:

Please apply via LinkedIn directly by uploading your CV and a short cover letter in English.

We are looking forward to hearing from you!

KEWAZO GmbH | Ekaterina Grib | www.kewazo.com

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