Head of Marketing (m/f/d)

KEWAZO is a high-tech startup from Munich and a pioneer in construction robotics. We automate construction via robotics and data analytics. We are one of the most advanced teams in the field worldwide. Take your chance to become one of the first 40 people at KEWAZO, and help us to revolutionize construction!

As soon as possible we are looking for an

Permanent position · Full-time (40h/week) · Garching b. München

We are seeking a highly motivated and experienced Head of Marketing who will be responsible for developing and executing our brand strategy, building up our marketing department, and driving performance marketing initiatives. Together with the company's management, we all follow the same goal of driving awareness of our brand and products.

Why choose KEWAZO:

Be ahead of the curve: help us to redefine the $11 trillion construction industry by bringing automation of material handling on site
Become a key player in a fast-growing startup
See the impact of your work every day
Gain international experience in European, UK, and US markets
Be part of a very international and diverse team. English is the primary office language
Enjoy flat hierarchies and a strong team spirit rooted in daily collaboration

Your Role:

Brand Strategy: Develop and execute a comprehensive marketing strategy to build brand awareness and drive sales growth. There are almost no limits to creativity both online and offline - if it's stupid but it works, it's no longer stupid. In the beginning, you will spend up to 70% of your time shaping and reshaping our brand.
Performance Marketing: Once the brand strategy is taking shape, as a next step you will develop and manage content marketing initiatives to engage our target audience. For this, you will manage social media accounts and drive engagement. You will use the collected feedback to fine-tune the strategy on a constant basis.
Marketing Budget and building up the department: Develop and manage the marketing budget in all respects.
Product marketing: For future products, you will work closely with the product team to ensure product positioning and messaging are aligned with brand strategy.
Department management: As we constantly grow, at a later stage you will be in charge of building and leading the marketing team and be responsible for hiring new team members. In the beginning, this will include most probably freelancers and working students and gradually shifting to FTEs.

Your Profile:

Strong track record of developing and executing successful marketing strategies
Minimum 3 years of experience as Head of Marketing
Working experience in a startup is a MUST
Bachelor and/or Master's degree in a related field or MBA
Motivation to build a Marketing Department almost from scratch
Proficiency in Google Ads and Facebook Business Manager
A network of freelancers for both, graphics and text is a plus
Experience in a high-tech hardware/robotics company is a strong plus
Experience in energy and/or construction sectors is a strong plus
Willing to relocate to Munich
Willing to travel up to 20% of the time
Very good knowledge of English
Good knowledge of German is a plus

Please apply via LinkedIn directly by uploading your CV and a short cover letter in English.

We are looking forward to hearing from you!

KEWAZO GmbH | Ekaterina Grib | www.kewazo.com